A film distributor is a company that gets the film to be shown in cinemas and then gets the film to be put onto DVD’s and blu-rays so that it can be sold as a product, and they also plan when the film will be shown when it comes to being shown on TV. They also take care of marketing a product and makes sure t generates as much money as possible.
I feel that that our film would need a major film distributor. This is because it would need the maximum amount of promotion and advertising as horror is a very popular genre. With it being a very popular genre, it will be very hard to stand out from the other films in the genre so if we used a major distributor, they would be able to offer greater promotion to get the most amount of attention to help to gain the largest possible audience.
If I had the choice of any film distributor I would use 20th Century Fox, purely because it is so well known and has a reputation of good films that it has distributed. 20th Century Fox are part of a major conglomerate and so have large amounts of money at their disposal which is important to get the marketing right. They haven’t produced many horrors but the one I have found which is very popular is Predator. This has large amounts of horror within its content and has been very successful.
An example of a distributor that specialises in horror’s, is a company called Hammer Film Productions. This company distributed and produced many of the early horrors such as Frankenstein and Dracula. The company seemed to go into hibernation until the early 2000’s. Hammer has been a major part in the production and distribution of the anticipated The Woman In Black, which is a blockbuster for 2012. I would rather use 20th Century Fox as they are much better known, and reach a wider audience.
An example of a small budget film that has become successful is, Paranormal Activity, it was film and produced on a very low budget, using only basic camera equipment and editing. The film was made for a total of $15,000 and made around $194 million worldwide, and is the highest profiting film ever made. The reasoning for the success was a combination of a few things. The distribution was very successful, the advertising was very good. The adverts on TV left an enigma, it wasn’t clear what was happening so it
made people want to find out by going to see it. The film used two very large distributors, Paramount Pictures and DreamWorks Pictures. These are to of the largest distributors so these will have very large amounts of money to their disposal which will be key for good distribution and marketing.
I would expect that our film would be shown in a multiplex cinema, this decision is largely based on our target audience. Our market is very large, one of the highest that we have found in our research. So if we are showing to a mainstream market it will be a sensible idea to show it in a more popular form of cinema so that the most amounts of people can view it. If it was shown in an independent art house then not a great deal of people would view it and would not make a profit on the film. As we have chosen that we would use a major distributor, they would make sure that the film reached multiplexes.
In the marketing sense of things I would expect our distributor to choose a mixture of methods to advertise our film I feel that one of the most effective methods of advertising is using technology so my advertising would be along these lines. I would use YouTube due to the sheer amount of people that access this website meaning more people would see it. I would also use social networks and sites where a huge amount of target audience goes when online. I think that other forms of advertising such as billboards and posters are now out dated, they cost large amounts of money and I feel they are not as effective now, compared to the technological methods of advertising. If we used this method, I feel it would be worth while to advertise in cinemas and on TV. In cinema’s, when there is another horror film showing, before the film starts and you get the credits and other film trailers, I would hope for the distributor to advertise us there as it would be aimed directly t the target audience.
No comments:
Post a Comment